Mission, Vision & Values

As a Australian family owned and operated business we pride ourselves on our company culture and work environment. Our core Mission, Vision & Values are at the heart of what we do every day. The Kincrome Team live and breathe these values to outwardly support our internal teams, customers and consumers through our friendly and ‘ready to service’ culture.


The Reason We Exist - What We Do

Kincrome Tools & Equipment is a family business that supplies professional quality tools and equipment to the hardware, automotive, industrial and retail markets.


What ‘Winning’ Looks Like

To be a world-wide leading brand in professional quality tools and equipment that creates loyal customers for life.


The Behaviours / Characteristics We Want

  1. Think Customer
  2. Get It Done
  3. Be Positive
  4. Be A Blue Blood
  5. Have Fun
  6. Talk Straight

1. Think Customer
  • We are devoted to our customers.
  • We are reliable and trustworthy.
  • We are agile and adaptive.
2. Get It Done
  • We make it happen.
  • We are easy to do business with.
  • We are prepared to do what it takes.
3. Be Positive
  • We support new ways of doing things.
  • We promote harmony and unity.
  • We support each other.
4. Be A Blue Blood
  • We are passionate and loyal.
  • We are energetic and ambitious.
  • We are proud and we care.
5. Have Fun
  • We love what we do.
  • We celebrate our successes.
  • We have a laugh as we go.
6. Talk Straight
  • We have genuine conversations.
  • We talk things through.
  • Our purpose is always improvement.